Your website is a great platform to attract customers to your business. It is where you show them how good you are at solving their problems.

However, certain mistakes (and there are many of them) could repel your potential customers, instead of making them call you for business. Below are two of these common mistakes. Followed by how you could avoid them to get the best out of your website.

Ready? Let’s go!

Avoid complex industry terms

You understand your business better than anyone else. And your website is the best place to explain it to your potential customers. But you don’t want them to suffer to figure out exactly what you could solve their problem, and how you do it.

So, avoid filling your web copy with complex industry language. Your employees can understand. But your customers don’t know them. And they will quickly switch from your site to another if your language confuses them. Of course, we don’t want this to happen.

So, do this instead:

Choose the simplest words to describe your business. Explain it as you would to a little child. That way, your customers won’t think too much to know what you will do for them. And they can easily decide to call you for business. That is, if only you don’t make the next mistake.

Which is…

Avoid saying too much about yourself

Imagine. You go to consult the doctor, and he spends 5 minutes telling you how he became a medical doctor, before asking you “What’s wrong?”. Of course, you will be annoyed. Is he trying to kill you?

The same thing with your customers. None of them visits your website to read about you. They care less about how your business began. What the only care about is what they can get from you. And that is why they ended up on your website. And they will leave, quickly, if you waste their time talking about yourself.

So, do this instead:

First, be certain who your ideal customer is, and what their disturbing problems are. Then write, answering the question, “What’s in it for me?” Or “How does this make my life better?”.

If you do this, your potential customer will trust that you understand their problems. They will also feel you care about them. And they will call you for business.

So, dear friend, your web copy should not send your potential customers away. That would be wasting your money on hosting. Instead, compel them to call you. And you can start by writing in simple English and focusing on their problems.

Photo by Ketut Subiyanto from Pexels


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